Our Biggest Lip Launch of the Season: Ultra Lipstick coming in March

We asked 3,000 people from around the world, “What’s the most important thing to you when buying lipstick?” The top answer was clear:

The color of the lipstick is the color you get on your lips.

And we’ve listened! That’s why we’re thrilled to announce our biggest lip launch of the season: the Ultra Lipstick. It’s designed to give you exactly what you’ve been asking for – a true, vibrant color that stays true to the look on your lips.

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What Makes Ultra Lipstick Stand Out?

True-to-Color Payoff: No more guessing how the lipstick will look once you swipe it on. The color you see is the color you get – bold, bright, and perfect every time.

Enhanced Formula: We’ve taken our bestselling Ultra Lipsticks and made them even better! With new technology and advanced formulas, you’ll experience richer pigments and smoother application.

Variety of Shades: Whether you prefer a matte or creamy finish, Ultra Lipstick has something for everyone. Choose from a wide range of shades that suit every skin tone.

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Why You’ll Love Ultra Lipstick

Long-lasting Wear
Our Ultra Lipstick offers impressive staying power. You can trust it to stay vibrant throughout your day, no matter what life throws at you.

Comfortable & Nourishing
Enriched with nourishing ingredients like Vitamin E and oils, this lipstick keeps your lips moisturized and smooth, all day long.

Eco-friendly Packaging
In line with our commitment to sustainability, Ultra Lipstick comes in innovative, recyclable packaging. Look good, feel good, and do good!

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Ready to Try the Ultra Lipstick?
We can’t wait for you to experience the true color payoff and luxurious feel of Ultra Lipstick. Browse our collection and find your perfect shade today.

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Are These the Most Pigmented Lipsticks You as a Customer Will Ever Try?

• Ultra Satisfying
  The color you see on the lipstick is the color you get on your lips.
• Ultra Diverse
  21 stunning shades in 2 finishes: luxuriously matte & velvety creamy.
• Ultra Boosted Colours
  +25% more color pigment with Ultra Colour HD Pigment Technology for vibrant, full-coverage payoff in just one swipe.
• Ultra Comfortable
  Infused with nourishing natural oils and skin-loving Vitamin E.
• Ultra Designed
  Featuring new, innovative packaging that’s now recyclable.
• Ultra Free
  Cruelty-free and microplastic-free.

Try It Now!
Use the Avon Virtual Try-On Tool to discover your perfect shade.

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